How “Luke Holds Signs” Became a Brilliant (and Budget-Friendly) Brand Idea Over Coffee

Sometimes the best ideas come from the simplest conversations—like a casual coffee meetup between two community-minded people who just want to make cool stuff happen.

That’s exactly how the idea for Luke Holds Signs was born.

I met up with my friend Luke, who also happens to be a Chamber Ambassador at a couple of local area chambers. He's also the Business Brand Development Manager at our local Ent Credit Union, we met to chat about ways my business, Laptop Lyfe, could support him and his team.

We tossed around a few ideas—nothing too serious. But as we talked, something fun clicked, Luke has become the designated “sign guy” at our Windsor Area Chamber of Commerce ribbon cuttings. You can’t miss him—he’s tall, always smiling, and usually holding that big Chamber sign in group photos.

💡 And just like that, the idea hit:
​What if we branded Luke… as “the guy who holds signs”?

From Idea to Domain in 10 Minutes

We checked domain names on the spot (because I love a good idea backed by a great domain), and while our original idea was taken, guess what was available?

​LukeHoldsSigns.info — you can purchase a .info domain for only $2.99 for the first year! Talk about low-risk testing. We now have a working domain, a cartoon-style image of Luke holding the Chamber sign, thank you to new advancements this week in chatgpt imaging technology. Wow, what a clear opportunity:

Leverage Luke’s visibility at community events to support referrals for Ent Credit Union—where he’s helping local businesses thrive.

It took less than 20 minutes to mock up a simple landing page that connects the dots between Luke the Ambassador and Luke the Business Resource. Within the hour, the page is live and can grow as Luke's brand grows.

Why It Works

This idea worked because it was:

• 🔹 Rooted in authenticity — Luke is already visible and active in the community.
• 🔹 Playful, yet professional — It shows personality while still pointing people to Ent Credit Union.
• 🔹 Easy to test — $2.99 and a free Kit landing page = done.
• 🔹 Collaborative — It came from a conversation, not a sales pitch and brings value to our meeting.

I’m a Member Too

As a member of Ent Credit Union myself, I have a heart for their mission. I know how much they support local businesses—and now I get to help amplify that through a little outside-the-box creativity while demonstrating what Laptop Lyfe can do.

Got a “Luke” On Your Team?

This is exactly the kind of brainstorming I love—taking something that’s already working in real life and giving it a little brand sparkle ✨

If you’ve got a team member who’s visible in the community…
If you’ve got someone who’s always smiling in the background of photos...
If you want to try a no-pressure branding experiment without breaking the budget…

Let’s talk. ☕

​
I'll help you turn a fun idea into a branded asset you can test, tweak, and grow.

📬 Slide into my DMs, shoot me a message, or let's book a brainstorming coffee.

👉 Because sometimes, all it takes is a sign... and someone tall enough to hold it. 😉

Be like Luke!